Live · Client
Army Gadget
Iranian e-commerce platform (formerly armytech) with an integrated backoffice — stock, accounting, site settings. Multi-gateway local payments. Taken over mid-build; refactoring toward production-grade in public.
Available for new projects
We design and build interfaces, and the engines that make them feel right.
raxel is a small studio for product teams who care how a thing works and how it feels — from the typography to the build pipeline.
01Web
02iOS
03Brand
Specimen · No. 01
raxel
studio · 2020 — ∞
Ink
Mute
Mist
Brand
SansAa Bb 01
SerifAa Bb 01
MonoAa Bb 01
Services
All services →01
Web
Web apps that hold up
Frontend, backend, the bits in between. Production from day one — not a prototype with TODOs.
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02Mobile
Native iOS
Swift and SwiftUI. Apps that feel like they belong on the platform, not a webview in costume.
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03Brand
Identity & interface
Marks, type, motion — tied to the product, not bolted on after the engineering is done.
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Selected work
Three things in the workshop right now.
One client build under active refactor, plus two open-source tools we use ourselves. Case studies go up as each one ships.
Open source · Foundation
next-starter
An opinionated Next.js starter we use as the foundation for every build — design tokens, auth, email, and a working production setup out of the box.
Open source · Tool
ledger-cli-ui
A web reporting UI for the ledger-cli plain-text accounting tool. Dashboards, balances, and periodic reports — all driven by your own .ledger file.
From the journal
Notes from the workshop.
- 012026-07-15/Journal
The unruled space
Agents write fast, another agent approves, a human "guides" - and last Tuesday that workflow shipped wrong math and a copy-pasted fix before lunch. We tested the tools, the rules files, and the reviewers. Here's what actually holds, and what's guarded by nothing at all.
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- 022026-07-08/Journal
Vibe coding: the good, the bad, and the ugly
No single line is wrong. That's exactly the problem.
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- 032026-06-30/Journal
Faster than WordPress isn't fast
A few weeks after v1, the client called. "It's faster than the old site," they said. "But not as fast as we expected." That was the actual bug report.
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Get in touch
Got a project? Tell us about it.
We respond to every brief within two working days.